Friday, 11 April 2014

Studio Yellow @ Hub Solaris , Andheri East

Office for A Young Media Marketing Firm (FYI)

Studio Yellow is a space where ideas bloom , healthy interaction takes place and innovative solutions for marketing are brought out into the picture. A space for young group of individuals who Work Harder but Party even Harder.....!!!!





Celebrations Fine Confections @ Breach Candy

High End - Little Red Cake Shop @ Breach Candy 

Celebration Fine Confections, which began with one oven in a home kitchen in South Mumbai today operates out of an 1600 sq ft kitchen in Central Mumbai. From one encouraging, kindly neighbour as a customer we have grown to become one of the most easily recognised names for high quality confections, pastries and savoury baked foods in South Mumbai. 
We also directly retails to customers through our shop at Breach Candy designed by Ar. Siddhant Shah, a take-away outlet at Lower Parel and a counter in the Sterling Cinema food court. Our range of exclusive cakes and super-premium desserts, which are available only on order, are extremely popular with our loyal high-end clientele. Widely respected in the food service industry, Celebration Fine Confections also supplies desserts to restaurants, private caterers and event managements companies.




This Shop has not only become a local Icon because of its Bold Colour and Flamboyant Design ...but has also made this dull walkway well lit. Encouraging people to use the footpaths. Some have also commented that the shops is a reminiscence of old Street Cafes of Paris.





I also dealt with the Branding and Graphics for the Social Media Marketing and other ventures of media works as I strongly believe that a design is a holistic process and should be taken into consideration while conceptualising the whole design. 







Tuesday, 8 April 2014

SHAWARMA KING Kiosk @ INOX , Nariman Point...

The Kiosk at Inox , Nariman Point allows the customers to see the method of Shawarma making and also gives them the confidence of healthy and hygienic conditions created by the portable kitchen provided in the set up. The bright colours and the Signages highlight and attract the customers to the kiosk. 

 Photo Courtesy : Siddhant Shah 

 Photo Courtesy : Siddhant Shah 

As a designer I believe , that its really important to design all the aspects of the client including the marketing and branding also as I deal with the products very closely. I have also done the Food Photo Shoot along with the Menu Card Designing and other Social Media Branding Works. Below you will see the examples of the Graphic Designing and Visual Media Work designed by me.

Photo Courtesy : Siddhant Shah 


Photo Courtesy : Siddhant Shah 

Photo Courtesy : Siddhant Shah 

Photo Courtesy : Siddhant Shah 

DESIGN IS A HOLISTIC PROCESS .... 
HE WHO IS A DESIGNER OF (ONE) SHOULD DEAL WITH ALL MICRO AND MACRO DETAILS FOR (ALL)


Friday, 4 April 2014

Final Year Thesis : Inherent Memories_Pandharpur

Final Year Architecture Thesis :: DESIGN ABSTRACT
Inherent Memories_Pandharpur 

Merging with the rural urban mix of buildings, the structure is an escape within the chaos of the buzzing temple town of Pandharpur. The edifice is a catalyst which celebrates the lost culture and craftsmanship. It salvages the heritage structure and the craft, otherwise neglected, and includes them in the celebration of a city of culture, colour and chaos. The site is cradled by the main temple street, the Ghats and surrounded by a dense cluster of dwelling. Together they mould a strong contextual framework for design. Without an overt imagery, the design forms a pause of dialogue between the cultural memories of Pandharpur, past and present. A merely articulated assembly of vertical and horizontal spaces in its setting reconciles interaction amid history, narratives and skills, through an idiom rediscovering regional identity of Pandharpur.